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Press Release

June 7, 2010


PTC Says Teen-Targeted MTV Movie Awards and “Hard Times” Prove Need for Cable Choice


LOS ANGELES (June 7, 2010) – The Parents Television Council™ says families were assaulted by graphic content on the MTV Movie Awards and the premiere of “The Hard Times of R.J. Berger,” which followed the awards.  The PTC issued a call for cable choice in light of these shows.


The MTV Movie Awards included many unbleeped f-words and s-words along with lewd performances, and “Hard Times” featured content focused on a high school male’s genitalia and included other sexual content such as masturbation and a foursome along with bleeped explicit language.


“Families were assaulted by the content found on the MTV Movie Awards and on ‘Hard Times’ and we should not have to pay for this kind of filth on our cable bills – especially since it’s targeted directly towards our children,” said PTC President Tim Winter.


“The content seems to be precisely what MTV is intending for its awards show to be, based on the history of the show and how they market and produce the show.  Every year it gets more explicit and that is clearly by design.  One needs to look no further than the name of the awards being given.  It is outrageous that MTV would air verbal napalm like this at 9pm ET/PT, 8pm CT/MT.  Such a timeslot demonstrates MTV’s intention to market this material to children.


“The fact that both programs were rated as appropriate for 14-year-olds demonstrates the lack of any serious regard Viacom or MTV have for the television content ratings system.  A movie with the same amount of profanity as on both shows would (or at least should) garner an R-rating.  If Viacom intends for the V-chip to be of any practical use for parents and families, then the Movie Awards and ‘Hard Times’ should have been rated TV-MA.


“It is morally contemptible – and probably illegal – that Viacom is able to force cable subscribers to pay them a monthly subscription fee to produce such a program.  By our estimates, approximately 80 cents out of every American’s cable/satellite bill goes to MTV each and every month.  That is adds up to almost one billion dollars every year.  These are prima facie examples of what’s wrong with consumers being forced to pay for a cable network bundle.  If we can pick up the phone and subscribe to HBO, why aren’t we able to pick up the phone and unsubscribe to MTV?  If there were a free marketplace for networks like MTV, tens of millions of homes would be cutting that network off their system today.”


To speak with a representative from the Parents Television Council, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.





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