“The content seems to be precisely what MTV is intending for its awards show to be, based on the history of the show and how they market and produce the show. Every year it gets more explicit and that is clearly by design. One needs to look no further than the name of the awards being given. It is outrageous that MTV would air verbal napalm like this at 9pm ET/PT, 8pm CT/MT. Such a timeslot demonstrates MTV’s intention to market this material to children.
“The fact that both programs were rated as appropriate for 14-year-olds demonstrates the lack of any serious regard Viacom or MTV have for the television content ratings system. A movie with the same amount of profanity as on both shows would (or at least should) garner an R-rating. If Viacom intends for the V-chip to be of any practical use for parents and families, then the Movie Awards and ‘Hard Times’ should have been rated TV-MA.
“It is morally contemptible – and probably illegal – that Viacom is able to force cable subscribers to pay them a monthly subscription fee to produce such a program. By our estimates, approximately 80 cents out of every American’s cable/satellite bill goes to MTV each and every month. That is adds up to almost one billion dollars every year. These are prima facie examples of what’s wrong with consumers being forced to pay for a cable network bundle. If we can pick up the phone and subscribe to HBO, why aren’t we able to pick up the phone and unsubscribe to MTV? If there were a free marketplace for networks like MTV, tens of millions of homes would be cutting that network off their system today.”